Website development isn’t just limited to design and programming. Since the explosion of SEO, more and more companies are turning to professional firms, outsourcing their overall Editorial Management plan. But what exactly does that entail? Could that be an approach that would work for you and your business?
In a nutshell, the role of an Editorial Management Team is to put all the pieces of your content plan together. Developing a successful marketing strategy, compiling a list of valued keywords, planning content topics, generating articles, managing a team of contract copywriters, executing on an editorial calendar, feeding information from a corporate blog into newsletters, social media outlets, and more.
Sound like a complete headache?
One more reason to let the professionals handle your Editorial Management.
We’ll work to create an editorial calendar that encompasses every topic you want to have discussed on your company’s blog. We’ll determine how often content needs to be posted. We’ll build you a stockpile of amazing blog posts, or train you how to help out with the writing yourself, doubling our efforts in order to accomplish your goals that much faster. We’ll create catchy tag lines and feed those to your Social Media platforms, driving quality, targeted traffic back to your content outlet and website.
Success in this area demands that you execute an organized strategy that has specific goals and uses time-tested methods. What’s yours?